In order to send advertising material by post to business addresses, no prior consent of the recipient (opt-in) required. The exact opposite applies when it comes to sending e-mail advertising: In this case, Sec. 7 of the German Fair Trade Practices Act (UWG) stipulates that you absolutely must obtain an opt-in beforehand irrespective of whether the e-mail addresses relate to private individuals or businesses.

We will help you use e-mail marketing to attract new business customers, both legally and with an eye to costs. Our network of mailing partners will send your e-mail to the desired target group. For very specific target groups, one viable alternative is to advertise in trade-specific newsletters.

Name your target group to us and we will review what possibilities you have when it comes to attracting new customers.